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Privacy Policy

Privacy Policy

Last updated: 23 January 2026

JF Reformer Studios respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store and protect your personal information when you interact with us, whether online, in person, or through our services.

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Business name: JF Reformer Studios
Business type: Pilates and Reformer Studio
Location: United Kingdom
Contact email: info@jfreformer.co.uk

For the purposes of data protection law, JF Reformer Studios is the data controller responsible for your personal data.

2. Personal Data We Collect

We may collect and process the following types of personal data:

  • Identity data, such as your name and date of birth

  • Contact data, such as email address, phone number and billing address

  • Health and fitness information, where relevant to your participation in classes

  • Booking and payment information

  • Marketing and communications preferences

  • Technical data, such as IP address, device type and website usage data

  • Social media interactions, if you contact us via social platforms

We only collect personal data that is necessary for the operation of our services.

3. How We Collect Your Data

We collect personal data through:

  • Class bookings and membership sign ups

  • Enquiries made via our website, email, phone or social media

  • Health and consent forms completed before classes

  • Newsletter sign ups and marketing opt ins

  • Our website, using cookies and similar technologies

4. How We Use Your Personal Data

We use your personal data to:

  • Manage bookings, memberships and payments

  • Deliver classes and personalised fitness services

  • Ensure your health and safety during sessions

  • Communicate with you about your bookings or account

  • Send marketing communications where you have given consent

  • Improve our services, website and customer experience

  • Comply with legal and regulatory obligations

5. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases to process your personal data:

  • Contract: where processing is necessary to provide our services to you

  • Consent: for marketing communications and processing health data

  • Legal obligation: where required by law

  • Legitimate interests: to operate and improve our business, provided this does not override your rights

6. Health and Special Category Data

Health information is considered special category data under UK GDPR. We only collect and process this information where necessary and with your explicit consent, primarily to ensure your safety during classes.

7. Marketing Communications

We may send you marketing communications if you have opted in. You can withdraw your consent at any time by:

  • Clicking the unsubscribe link in our emails

  • Contacting us directly using the details above

We will never sell your personal data to third parties.

8. Data Sharing

We may share your personal data with trusted third parties, including:

  • Booking and scheduling software providers

  • Payment processing providers

  • Website hosting and analytics services

  • Professional advisors where required by law

All third parties are required to respect the security of your personal data and process it in accordance with the law.

9. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting and reporting requirements.

When data is no longer required, it is securely deleted or anonymised.

10. Data Security

We have appropriate technical and organisational measures in place to protect your personal data against loss, misuse, unauthorised access or disclosure.

11. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure of your data

  • Object to or restrict processing

  • Request data portability

  • Withdraw consent at any time

To exercise any of these rights, please contact us using the details above.

12. Cookies

Our website uses cookies to improve your browsing experience and analyse website traffic. You can control cookie settings through your browser.

A separate cookie policy may be provided where required.

13. Third Party Links

Our website or communications may contain links to third party websites. We are not responsible for their privacy practices and encourage you to read their policies.

14. Changes to This Privacy Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

15. Contact Us

If you have any questions about this privacy policy or how we handle your personal data, please contact:

JF Reformer Studios
Email: info@jfreformer.co.uk

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